These days, cold email outreach is broken. Inboxes are flooded. People ignore messages, even good ones, because they feel templated, irrelevant, or inauthentic (maybe they have lots of telltale em dashes—like this—that warn everyone that they’re AI generated). What works now isn’t volume; it’s resonance. The best outreach feels warm, even if it’s your first message, because it’s tailored, thoughtful, and clearly comes from someone who “gets it”.
That kind of outreach starts before you ever hit “send.” It begins with solidifying a niche for your project and a highly specified profile for your outreach. When you have a clear message, a distinct tone, and a reason people should trust you, your emails don’t feel like cold calls. They feel like a welcome augmentation of existing momentum: “Oh, this person is writing to engage with me about my thing, not to try and sell me their thing.”
This workshop is about doing the hard work up front of assembling a contact list that actually wants to hear from you, and for good reason. It’s not just a spreadsheet of names, but a community of potential collaborators, customers, mentors, or investors who are highly likely to open, engage, and respond.
This workshop will show you how to do all of that as well as how to automate it, responsibly. We’ll build a tool that uses AI to take your message, understand your tone, research your contacts, and generate bespoke email drafts for you to manually review that match what each individual recipient actually cares about.